Ash & Origin
Branding, Packaging, Print, 2025Ash & Origin is a brand identity project for a contemporary pottery bar that brings together hands-on creation, curated cocktails, and meaningful social connection. This multi-part branding system includes a custom logo suite, storefront design, drink and workshop menus, packaging design, and a responsive store website.
More than a pottery studio, it’s a communal bar where artists are invited to drink, learn, and create in a warm environment. The brand is built on the idea that shaping clay isn’t just an artistic process—it’s a social one. With taglines like “Clay + Cocktails,” “Where hands shape and spirits lift,” and “Hands in clay, hearts in community,” the brand speaks to the transformative power of making together.
The design direction pairs a modern serif wordmark with textural elements that echo the tension and tactility of working with clay. Neutral, earthen tones and layered textures reinforce a sense of warmth. The menus for both drinks and clay sessions use a structured, minimal grid, while maintaining a conversational tone to encourage comfort and curiosity. The takeaway boxes reinforce the idea of craftsmanship continuing beyond the studio, allowing guests to carry their creations home in packaging that feels intentional.
Storefront elements, digital presence, and physical touchpoints all work together to shape an environment that feels both personal and collective. Ash & Origin doesn’t just offer workshops—it fosters a space to connect, unwind, and build community.