CoMotion 2024Brand Visual Identity, Collateral Design
November 2023 – March 2024
As 1 of 7 graphic designers on the Comotion 2024 branding team, I contributed to creating the brand identity for the world’s largest student-run motion media conference.
Awarded Red Dot Design Award Best of the Best in Junior Brand Communication 2024
Print collaterals like the event poster and the trifold program brochure followed the visual language that combines the beauty and structure of sacred geometry while moving beyond traditional grid limitations.
'Design for Motion' graphics tailored for the two-day event need a consistent visual design system for the wide range of print materials.
After 4 rounds of design explorations and 150+ iterations amongst the branding team, my design layout defined the visual framework and got adapted into 20 title cards for the award showcase.
After laying down the groundwork (aka styleframes), the title cards were then brought to life by our amazing team of animators.
Styleframes
Animation by Sean Shelton (Left) and Lauren Neu (Right)
Co-creative directors Kyle Switzer and Muskaan Sethi, and lead graphic designer, Reem Hinedi, trusted me to turn their vision to reality. The animators brought life to my work. Along the way, I also found friends in my supportive team, Alessia Piccoliori, Gauthier Bossuyt, Yun Hsuan (Claire) Lin, Charlotte Beck, and Emily Strycharz.
Creative Director: Kyle Switzer, Muskaan Sethi
Lead Animator: Isabelle K Winarto
Animators: Jiaru Yang, Lauren Neu, Linxuan Wang, Sean Shelton, Tzu Kai Lin, Valentina Gil Duque, Xinyue Gu, Davis Hardy, J.C. Petrofsky, Phirada Kanjanangkulpunt, Qi Qi
Lead Designer: Tiffany Tedy
Designers: Xinxun Liao, Phyllis Zhao, Haze Nguyen, Danna Macias, Cynthia Soe, Chaoran Xu, Sarah Wellman
Lead Graphic Designer: Reem Hinedi
Graphic Designers: Aatreyi Singh, Alessia Piccoliori, Charlotte Beck, Claire Lin, Emily Strycharz, Gauthier Bossuyt
Producers: Punasa (Bee) Sihsobhon, Sophia D’Alleva
Experiential: Eliezer Garcia Gazaui, Jinkyu Kang, Gabriel Medina, Hannah Ford
Web Developers: Amadeus Cameron, Chi Quach
Composer: Seth Marques
—
MOMELove: Tucker Ziegler, Peter Wang, Nolan Acosta, Fatema Sultan, Joy Loi, Hannah Ford, Fia Rose, Caitlin Crooker, Sarah Wellman, Juan Pablo Silhy, Himani Todi
Special Thanks - SCAD Motion Media: Kelly Carlton, Duff Yong, Dominique Elliot, John Colette, Michael Betancourt, Minho Shin, James Gladman, Brandon Sugiyama, Walter Woods, Christina Maloney, Matt Van Rys, Alessandro Imperato