Process Book Marmot Riverfront Retreat & Wellness is a luxury nature retreat nestled along the riverside landscapes of Vancouver, Washington. This hospitality branding project involved the creation of a comprehensive visual identity system, including brand naming, logo design, physical guest experience elements, wine packaging, social media content, and merchandise.
Rooted in the textures of the Pacific Northwest—misty mornings, dense forest canopies, and tranquil riverbanks—the brand blends rustic charm with elevated wellness. Designed for urban escape-seekers, outdoor enthusiasts, and design-conscious travelers, Marmot Riverfront evokes a sense of calm and connection, inviting guests to enjoy the raw beauty of the wilderness while staying wrapped in indoor comfort.
The visual identity features a refined, earthy color palette, organic typography, and custom iconography inspired by state fauna: the marmot, the goldfinch, and the steelhead. Deliverables include illustrated keycards, a bespoke red wine trio under the Stillwater Cellars label, embroidered patch sets, and a storytelling-rich Instagram presence. Every guest touchpoint—from room keycards to door hangers—were thoughtfully crafted to offer a consistent, immersive experience that bridges the wild and the well-designed.