Parallax Cinema
Movies from the BeyondBrand Visual Identity, Packaging Design,
Illustration, Motion Media, 2025
Process BookMainstream movie theaters often lack strong brand identity and rarely celebrate specific genres—leaving audiences with generic experiences. Parallax Cinema was created to solve this by offering asci-fi-exclusive theater experience with a distinct identity. Designed as a destination for genre lovers, Parallax brings visionary science fiction films back to the big screen, with weekly screenings of cult classics, modern masterpieces, and exclusive live events. This project encompasses branding, packaging, merchandise, editorial design, and digital experience, creating a cohesive world where sci-fi isn’t just watched—it’s experienced.
Inspired by soft sci-fi and cosmic themes, the design used minimalist layouts, high-contrast type, and futuristic details. After signing up, every member receives a Welcome Package, with two versions available. One comes in a matte black box with spot varnish treatment, while the other features a white box with embossed, raised ink detailing.
Both membership boxes contain a reusable soda tumbler, branded popcorn box, collectible tickets, and branded apparel. A metal-engraved membership tap card provides booking-free access to weekly screenings.
The branding combined monochrome palettes, subtle textures, and editorial design. The 84-page coffee table book, hand-stitched and hard-covered with spot varnish, highlights behind-the-scenes of sci-fi filmmaking, giving the spotlight to atists.
Merchandise also includes collectible vinyl of iconic original motion picture soundtracks taht are packaged in display-worthy sleeves. The website functions as both a screening schedule and member portal. More than just a theater, Parallax is a space for movies from the beyond.