The Blind TigerA Modern SpeakeasyBrand Visual Identity, Packaging Design,
Illustration, Motion Media, 2025
Process BookWith nightlife split between loud, crowded dance clubs and outdated dull lounges, a younger generation seek a space that is both sophisticated and vibrant. The Blind Tiger fills this gap as a hidden speakeasy that fuses modern energy with timeless sophistication. Known for its inventive gin cocktails and high-stakes poker nights, the brand stands out through a cohesive identity and packaging system across the bar, merchandise, and products—featuring modern typography, witty copy, and themed design details. The visual system is inspired by the Prohibition era, embracing mystery and modern luxury.
The brand offers a craft gin line in three distinct flavors—lavender, raspberry, and grapefruit—each featuring a bold, contemporary label that reimagines traditional liquor packaging. As the bottle turns 360°, the label gradually reveals the brand’s story. A custom die-cut in the shape of a poker chip—paying homage to the venue’s signature poker nights—adds both style and function, offering a peek at the liquor level. This uniquely shaped die-cut serves as a branded element carried across all products.
The Blind Tiger merchandise features a premium poker set composed of a laser-engraved wooden box. The brand story unfolds through an intricate illustration of a blinded tiger in combat—capturing the raw human emotions of tension and competitiveness of the speakeasy’s signature high-stakes poker nights. A keepsake you’ll want to take home.
The dining menu hides a secret pocket containing a concealed cocktail list—a nod to the Prohibition era’s ban on alcohol. The brand story continues through intricate, themed design details like braille graphics and coordinates marking the spot X, deepening the mysterious narrative of the hidden speakeasy. The cover features the signature die-cut, offering a final glimpse of the tiger—now standing victorious
Branding is elevated by the small details that matter—cigarette boxes and matchboxes designed with youth in mind, and coasters featuring playful, witty illustrations that reinforce the brand’s distinctive tone. These finishing touches complete the immersive world of The Blind Tiger—a brand built on mystery, modern luxury, and a story that stays with you long after the night ends.